Privacy Policy

Last updated: 16 June 2026

At Belife, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, place an order or contact us.

This policy is intended to comply with applicable data protection laws in the United Kingdom, including the UK General Data Protection Regulation and the Data Protection Act 2018.

1. Information We Collect

When you use our website or place an order, we may collect the following information:

• Your name;
• Email address;
• Billing and shipping address;
• Phone number, if provided;
• Order details and purchase history;
• Payment information, processed securely by our payment providers;
• Customer support messages and communication history;
• Device information, IP address, browser type and website usage data.

We do not intentionally collect sensitive personal data unless you voluntarily provide it to us and it is necessary for customer support or legal purposes.

2. How We Use Your Information

We use your personal information to:

• Process, confirm and deliver your orders;
• Manage payments, refunds, returns and exchanges;
• Provide customer support;
• Send order updates, delivery notifications and service emails;
• Improve our website, products and customer experience;
• Prevent fraud, misuse and unauthorised activity;
• Comply with legal, tax and accounting obligations;
• Send marketing emails or promotional messages, where you have given consent or where permitted by law.

Our legal bases for processing your personal data may include performing a contract with you, complying with legal obligations, our legitimate business interests and your consent where required.

3. Sharing Your Information

We may share your personal information with trusted third parties only when necessary to operate our business and provide our services. These may include:

• Website and ecommerce platform providers;
• Payment processors;
• Shipping and delivery partners;
• Customer support tools;
• Email, marketing and analytics providers;
• Fraud prevention and security providers;
• Professional advisers, legal authorities or regulators where required by law.

We do not sell your personal data. We only share personal information where it is necessary, lawful and appropriate.

Some service providers may process data outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal information.

4. Cookies and Marketing

Our website may use cookies and similar technologies to operate the store, remember your preferences, analyse website performance and improve your shopping experience.

Some cookies are necessary for the website to function, while others may be used for analytics or marketing purposes. Where required by law, we will ask for your consent before using non-essential cookies.

If you subscribe to our marketing emails, we may send you updates, offers and promotional content. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@shopbelife.com.

5. Your Rights and Data Retention

Under UK data protection laws, you may have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your personal data in certain circumstances;
• Restrict or object to certain processing activities;
• Request a copy of your data in a portable format;
• Withdraw consent where processing is based on consent;
• Complain to the UK Information Commissioner's Office if you believe your data rights have been breached.

We keep personal data only for as long as necessary to fulfil the purposes described in this policy, including order management, customer support, legal, tax, accounting and fraud prevention requirements.

To exercise your rights, please contact us at contact@shopbelife.com.

6. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Belife Customer Support
Email: contact@shopbelife.com

You also have the right to contact the UK Information Commissioner's Office through its official website if you have concerns about how your personal data is handled.